Vitapur Type Branding, Packaging, 3D Client Vitapur Year 2025 The Client The Client Sleep products brand offering premium mattresses and pillows with engineered comfort layers Uses multi-zone pocket spring systems, memory foam, and shredded foam fill technology Targets quality-conscious consumers shopping online who need to understand what’s inside before buying Competes in a DTC mattress market where exploded views and layer breakdowns drive purchase confidence Needed 3D product visuals that communicate internal construction, material quality, and lifestyle context The Outcome An exploded mattress view that makes the engineering visible and builds buyer confidence instantly A pillow cutaway that communicates fill type and construction without needing lengthy product copy Lifestyle visuals that help customers picture the product in their own bedroom A 3D asset library reusable across product pages, ads, and retail partner materials Visual parity with the largest DTC mattress brands competing in the same space Apex Tracks STRTS
