Nova Type Branding, Packaging Client Nova Year 2025 The Client Premium body care brand entering the bath and body category with a hero body wash product, positioned around radiant skin and timeless elegance Product positioning anchored by the tagline “Radiant Skin. Timeless Elegance.”, signaling a luxury skincare codes rather than a mass-market beauty tone Targets a discerning skincare audience that pays attention to bottle, finish, and brand story as much as formulation Needed a brand identity and packaging system strong enough to anchor a campaign before a single retail listing existed Our Approach A minimalist NOVA wordmark in classic serif type, paired with a clean “Body Wash” descriptor and a fine-line tagline lockup at the base of the bottle A pure white bottle finish with brushed gold and stainless steel pump variants, communicating premium positioning through hardware rather than ornament A typographic system that lets the bottle act as a piece of architecture, leaning on negative space and proportion rather than graphics A campaign visual direction built around natural extremes: stormy ocean rocks, frozen Arctic mirrors, and golden-hour desert canyons A scalable packaging system designed to extend across body lotion, hand wash, hair care, and seasonal products without redesign Ecofit H2O Apex Tracks
