Free PPC calculator
Know what your paid ads can afford.
Understand profitability, break-even CPL and CPA, and the budget behind your revenue target.
Your PPC economics
A commercial view of your current efficiency, break-even limits and growth requirements.
Break-even analysis
Growth budget planner
Benchmark context
Benchmark availability will be checked using the selected platform, country, industry and objective.
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Estimated advertising profit uses the gross margin and advertising inputs provided. It excludes other operating expenses, taxes and financing costs and is not financial advice.
PPC economics explained
Plan paid advertising around commercial outcomes.
What is ROAS?
Return on ad spend divides attributed advertising revenue by advertising spend. It is useful, but margin determines whether that return is commercially viable.
What is break-even ROAS?
Break-even ROAS is one divided by gross margin. At a 40% gross margin, advertising needs roughly 2.5x ROAS for gross profit to cover ad spend.
How do you calculate PPC budget?
Estimate required sales from the revenue target, required leads from close rate, then multiply leads by a defensible expected CPL.
How much should you spend on PPC?
There is no universal amount. Start from customer economics, sales capacity, break-even limits and a controlled testing budget.
What is a good CPL?
A CPL is commercially acceptable when lead quality and close rate keep customer acquisition below the gross profit available per sale.
What is a good CPA?
CPA should be assessed against average sale value and gross margin, not a universal industry number.
Why gross margin matters in PPC
Gross margin determines how much revenue remains to pay for acquisition before other operating expenses.
CPL vs qualified CPL
Qualified CPL divides spend by leads that meet your sales criteria. It reveals whether apparently cheap enquiries are genuinely useful.
Why cheap leads can still be expensive
Low-cost leads can produce a high CPA when qualification or close rates are weak. Measure the entire path to revenue.
How much budget is needed for a revenue target?
The planner combines average sale value, close rate and CPL, while making every assumption visible.
Country and industry PPC benchmarks
Benchmarks are contextual ranges, not universal truths. Platform, objective, geography, industry, period and methodology must match.
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Frequently asked questions
Good questions. Straight answers.
Is this calculator free?
Yes. The calculator is completely free.
Does this work for Meta Ads?
Yes. Financial calculations work for Meta Ads, and benchmark records remain platform and objective specific.
Does this work for Google Ads?
Yes. Use it for Google Ads economics and select the relevant campaign objective.
What if I do not know my close rate?
Provide leads and sales to calculate it automatically, or enter a modelling assumption.
What if I do not know my CPL?
Provide spend and leads to calculate current CPL. Target-budget estimates remain unavailable if neither current nor expected CPL exists.
Where do benchmarks come from?
Each displayed benchmark includes its publisher, source link, period, scope, freshness and confidence.
How often are benchmarks updated?
Administrators review source dates; data older than 24 months is flagged internally and labelled old.
Does a high ROAS always mean profit?
No. Gross margin and other operating costs determine whether revenue is actually profitable.
Can Uveler review my PPC account?
Yes. Use the free PPC review CTA to discuss campaign economics and tracking.
